How To Start a Podcast: the Definitive Guide [2024]

January 9, 2024

Podcast popularity is at an all-time high. As of 2024, an estimated 120 million people have listened to a podcast episode within the past month–higher numbers than the industry has seen since its start in 2008.

It's a great time to launch a podcast. But starting one as a beginner can feel overwhelming, especially if you're going at it alone.

At Podigee, we believe that the right roadmap makes all the difference. By following a blueprint, the process of launching a podcast can be straightforward and enjoyable, helping you reach your goals faster and avoid common mistakes along the way.

That's why our team pulled together our collective years of experience to create this step-by-step guide and give you a breakdown of all the podcasting basics you need to stay organized, tap into your creativity, and create consistently high-quality content your listeners will love.

We divided this guide into 10 topics that give you everything you need to confidently create, launch, and expand your podcast!

Table of Contents: How To Start a Podcast

Create a Captivating Podcast Concept
Make Your Editorial Calendar
Choose the Right Podcast Equipment for You
Brand Your Content: Find the perfect title, music, and artwork
Prepare the Perfect Podcast Recording Studio
Record Your First Episode: Voice, style, and storytelling
Streamline Your Recording & Editing Workflow
Choose a Podcast Hosting Service: Tips for selection and setup
Maximize Your Podcast Reach: Publish to Apple Podcasts, Spotify, Amazon, and other Platforms
Learn Powerful Podcast Promotion Strategies: Tips to grow your audience

Need Help Launching Your First Podcast?

We got your back.

We created the Podcast Primer Guidebook as a free PDF to help small businesses and independent creators start their first podcast with confidence and ease.

Just leave us your email and we'll send it your way along with additional resources and guides to support you on your journey!

Create a Captivating Podcast Concept

Clearly defining your podcast topic, niche, and target audience will help you develop a powerful content strategy that attracts listeners and turns them into loyal supporters of your show.

Create Your Editorial Calendar

Your editorial calendar will be the secret ingredient to creating top-notch content on a consistent basis. It will help you stay organized, consistent, and always stocked with a fresh batch of creative ideas!

Choose the Best Podcasting Equipment for You

Getting the right podcasting equipment essentials is an important part of ensuring high-quality audio and an excellent listening experience. No matter what your budget, we'll show you everything you need to know to create the perfect recording setup for your needs.

Brand Your Content: Find the perfect title, music, and artwork

Branding your podcast with a compelling title, engaging music, and eye-catching artwork - is a crucial aspect of your show's identity. Careful consideration of all these elements can help make your podcast leave a distinctive and lasting impact on listeners.

Prepare the Perfect Podcast Recording Studio

Taking the time to prepare your podcast recording setup helps ensure professional sound quality and an engaging listener experience. A good setup can also greatly improve the process flow during recording, making each podcasting session a seamless and enjoyable experience.

Record Your First Episode: Voice, style, and storytelling

Now it's time to share your message and hone your voice, style, and storytelling techniques so you get your listener's attention and keep it throughout the whole episode!

Streamline Your Recording & Editing Workflow

The quality of your episodes depends not only on your content but also on how you put it together in post-production. And it doesn't have to be complicated, even a few simple editing and recording techiques can be all you need to get started.

Choose a Podcast Hosting Service: Tips for selection and setup

A podcast hosting service allows you to store and distribute your audio content online, which is essential for making your podcast episodes available to a worldwide audience. Find out exactly what to look for in a hosting service so you can make the right decision for you!

Maximize your Podcast Reach: Publish to Apple Podcasts, Spotify, Amazon, and Other Platforms

It's time to broadcast your podcast to the world! Submitting your RSS feed to major podcasting platforms makes it discoverable to a global audience. And all it takes is a few simple steps!

Learn Powerful Podcast Promotion Strategies: Tips to Grow Your Audience

Knowing how to promote your podcast and get it in front of your target audience is crucial to your show's success. Learn powerful podcast promotion tips and how to implement them into a thoughtful strategy that helps increase your listenership, extend your reach, and build a loyal following.

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